01
Ads
Rewarded, interstitial and native demand, tuned around the moments where an ad can fit.
Monetization infrastructure for apps
More ways to earn.
One way to integrate.
Give each user a revenue path that fits. Run ads, paywalls, offers and consent-first sharing from one SDK.
Illustrative monthly revenue$84,260Example uplift · not actual results
Aug 01Aug 15
Revenue mix
Ads42%
Paywalls31%
Offers19%
Sharing8%
Four active streams. One payout.
Upside Engine
NP
Non-payer · high intentOffer a 7-day trial
PaywallLR
Loyal · ad tolerantReward after session
Rewarded adFX
Free · highly engagedUnlock premium choice
SharingBuilt for apps with an audience and revenue still left on the table.
- Utilities
- Games
- AI apps
- Content
- Productivity
01The platform
Your revenue stack,
without the stack.
Activate the monetization models that fit your product. AppUpside handles the plumbing, control and measurement.
02
Paywalls
Subscriptions and in-app purchases with remote configuration, targeting and experiments built in.
03
Offers
Surveys, games, cashback and sponsored actions that reward users in your own currency.
04
Sharing
A consent-first way for users to support your app with unused resources in exchange for real value.
02Revenue calculator
Find the upside
in your audience.
Get a directional range and a starting revenue mix based on your audience and current setup.
Illustrative monthly upside$3,500–$10,000The mix is a starting allocation of eligible monetization opportunities. Revenue shares will differ. The range is a planning estimate based on geography, engagement, demand and implementation.
Estimated additional revenue range from activating complementary models.
Illustrative opportunity mix100%
Ads 32%Paywalls 18%Offers 14%Sharing 36%
03Built for developers
One integration.
Every revenue path.
Start with a single module, then activate new models remotely as your product and audience evolve.
Remote configurationServer-side callbacksModule-level controlsUnified event schema
quickstart.tsSDK PREVIEW
// One SDK. Your rules.
import { AppUpside } from "@appupside/sdk";
await AppUpside.initialize({
appId: "your_app_id",
modules: ["ads", "offers", "sharing"]
});
const opportunity =
await AppUpside.getBestOpportunity(user);
await opportunity.present();04The category gap
Stop stitching together
single-purpose tools.
| Approach | Ads | Paywalls | Offers | Sharing | Optimization |
|---|---|---|---|---|---|
| Ad mediation | Yes | No | Limited | No | Channel only |
| Subscription platform | No | Yes | No | No | Channel only |
| Offerwall | No | No | Yes | No | Channel only |
| Sharing SDK | No | No | No | Yes | Channel only |
| A↑ AppUpside | Yes | Yes | Yes | Yes | Across LTV + UX |
Product coverage reflects AppUpside positioning. Vendor documentation remains the source for competitor capabilities.
05The Upside Engine
Optimize for lifetime value across the whole relationship.
The planned Upside Engine is designed to match each audience segment to an experience, while keeping revenue and product health in the same view.
RevenueRetentionLTVUX
USER SIGNALHigh engagement12 sessions · 0 purchases
Upside Engine
ILLUSTRATIVE NEXT ACTIONRewarded offerModelled scenario · not actual results
HOLD BACKHard paywallRetention risk detected
06From SDK to revenue
Ship once. Keep improving.
Integrate once
Add one lightweight SDK to your app. Start with one module and expand when you are ready.
Choose the rules
Decide which revenue paths belong in each user journey, or start with a mix suggested by AppUpside.
Measure the upside
See revenue, retention and LTV together. Scale what works without another release.
07Designed around the app
Different products.
Different upside.
There is no universal monetization recipe. Start with the value exchange that fits your users.
Keep the core free.
Offer consent-first sharing as an alternative to more ads, then reserve premium tools for subscribers.
Sharing + Paywalls
Reward the next session.
Combine rewarded ads with offers that replenish in-game currency without forcing a purchase.
Ads + Offers
Match value to compute.
Use credits and subscriptions for high-intent users while monetizing the free audience selectively.
Paywalls + Ads
One view across every app.
Standardize events, experiments and reporting without forcing the same revenue model everywhere.
Unified + Control
08Trust is the product
No hidden tradeoffs.
New revenue only works when developers and users understand the value exchange.
01
Explicit consent for every sensitive or resource-sharing experience.
02
Clear user controls with opt-out always available.
03
Transparent reporting from impression to payout.
04
Module-level control so you choose exactly what ships.
09Questions, answered
The details matter
when you ship an SDK.
Clear product status, control and data boundaries before any integration conversation.
Is AppUpside available today?+
AppUpside is currently recruiting design partners. The dashboard, SDK examples and Upside Engine show the product direction. General availability will be announced separately.
Do I need to activate every module?+
No. The product is designed around module-level control. A team should be able to start with the models that fit its app and leave the rest disabled.
Who controls the user experience?+
The app team should control placements, eligibility rules, frequency and which modules can appear. AppUpside recommendations must operate inside those product guardrails.
How will AppUpside make money?+
The business model is being validated with early partners and may combine revenue share with platform capabilities. Design partners receive terms before commercial activation.
What happens to data submitted through this site?+
We use early access details to assess fit and contact applicants. We do not sell this information. The Privacy Policy explains retention and user rights.
Early accessLet’s find the upside
Let’s find the upside
inside your app.
Share a few details. We’ll review your product and send a monetization mix shaped around the app.
Prefer email? hello@appupside.io ↗